Regular reporting, not a black box
You receive regular CSV reports on the current sales status – tailored to the project and topic, not just a single monthly snapshot.
Sales boutique, not an agency machine
Sales for the Mittelstand. Run hands-on, not just advised.
Currently in focus:
Revenue Atelier is a sales boutique for mid-sized companies in IT, industry and energy. We run sales operationally, build it up and open doors – as a mandate, not a campaign.
Ready to discuss your project?
15 minutes, no obligation – you decide afterwards.
- One Starter Package, no hidden pricing tiers
- Success-based – part of the fee depends on the result
- Regular reporting instead of a black box
Why Revenue Atelier
Different from classic sales agencies.
You see what's happening before you commit long-term. And part of the fee depends on the result, not just on activity.
GDPR-compliant outreach is built in, not a footnote
Every channel is designed from the outset for legitimate interest, clean opt-out and documented legal grounds – not bolted on afterwards.
Network, not a sales structure
No anonymous call center with a sales hierarchy and commission ladder – independent sales partners who work together project by project under one shared brand.
Ownership, not an assembly line
Your project is handled personally, not handed off to an anonymous SDR team. Whoever designs the strategy also leads the conversations.
vertriebsstand_kw05.csv
Sample excerpt| Period | Contacts | Appointments | Closed deals |
|---|---|---|---|
| KW 3 | 42 | 6 | 1 |
| KW 4 | 38 | 8 | 2 |
| KW 5 | 45 | 7 | 1 |
Format of the regular CSV updates – no real customer data.
The offer
One product: your individual sales project.
This is where we define what we work on – how much you invest is decided by your Starter Package below. Combining several areas costs nothing extra.
Tap a few areas that could be relevant for you – a feel for what your project might look like. The actual combination is decided in the intro call.
Also possible, outside the building blocks: Sales-agent model with warm leads – we represent your product to already-warm prospects, on a commission basis. Its own contract form, not an outreach project – bring it up in the intro call.
Pricing
Three Starter Packages – the difference is trust, not company size.
The Starter Package is the frame: how much you want to invest upfront. Which building blocks we work on within it – cold outreach, setting & closing and more – we define together in the kit above.
Starter Small
You want to test the waters first, before committing further.
€5,000
one-time, at project start
Minimum term: 1 month
- 100 guaranteed conversations with companies – including full process management around your product: follow-up, email communication where useful, and guided sales calls
- Onboarding into your product, target group and existing sales process
- 2× 60-minute preparation and planning meeting (consulting-style)
- Setup in our system – you get ongoing tracking, not a black box
- Lead sourcing: we source the contacts for your guaranteed conversations
- Development of conversation guides tailored to your product
- Weekly 15-minute review meeting, if desired
Starter Large
You trust the fit from the start and want a steadier ramp-up.
€10,000
one-time, at project start
Minimum term: 3 months
- 250 guaranteed conversations with companies – including full process management around your product: follow-up, email communication where useful, and guided sales calls
- Onboarding into your product, target group and existing sales process
- 2× 60-minute preparation and planning meeting (consulting-style)
- Setup in our system – you get ongoing tracking, not a black box
- Lead sourcing: we source the contacts for your guaranteed conversations
- Development of conversation guides tailored to your product
- Weekly 15-minute review meeting, if desired
Starter XL
You're already convinced and want to scale big right away.
Custom
depends on product/service, agreed in the intro call
Minimum term: custom
- 500 guaranteed conversations with companies – including full process management around your product: follow-up, email communication where useful, and guided sales calls
- Onboarding into your product, target group and existing sales process
- 2× 60-minute preparation and planning meeting (consulting-style)
- Setup in our system – you get ongoing tracking, not a black box
- Lead sourcing: we source the contacts for your guaranteed conversations
- Development of conversation guides tailored to your product
- Weekly 15-minute review meeting, if desired
- Additional sales partners from our network are onboarded right from the start
After that
Activity price and success commission, fair and data-based
Your Starter Package is tracked – we see exactly how many conversations, appointments and deals actually resulted. Based on that data, we jointly set two prices for the continuation: an ongoing activity price for further work, and a success commission per closed deal. Not a guess upfront, but a fair price based on what actually worked in your project.
As needed, we bring in additional sales partners from our network, coordinated through us. The calculator below shows how a successful start phase pays off for you.
Calculate payback →Payback calculator
How many deals until your Starter Package pays for itself?
Pick your package, set your average deal value and your estimated close rate.
Your Starter Package pays for itself at
1 deal
At €5,000 avg. deal value, deal number 1 onward covers the entire Starter Package.
- Expected deals at 5% close rate
- 5
- Expected revenue from that
- €25,000
- Starter Package
- €5,000
At your estimated close rate, the package fully pays for itself – with 4 deals to spare.
Calculation model: break-even deals = Starter Package rounded up ÷ avg. deal value. Expected deals = guaranteed conversations × close rate. All values are based on your own inputs. The ongoing activity price and success commission after the start phase are deliberately not included here – we only set those based on your Starter Package's actual results. A calculation aid only, not an offer.
The difference
A retainer alone is not a pipeline.
Many sales agencies sell activity: emails sent, calls made, hours on the calendar. Whether that actually turns into conversations and closed deals is your risk. That's why we deliberately tie part of our fee to the result, not just to activity.
The Starter Package covers the work that has to happen before the first contact – target group, messaging, technical setup. Everything after that is tied to what actually lands for you.
Where we come from
Sales built from doing it yourself.
Revenue Atelier grew out of real sales practice, not a textbook. We know what a full inbox of unanswered outbound emails feels like – and what works instead: narrow target groups instead of spray-and-pray, honest subject lines instead of tricks, and a pipeline you can trace yourself at any time.
That exact practice flows into every project: cold outreach, setting & closing, win-back and up-/cross-sell aren't separate products here, but areas of the same project – combined by partners who stay independent.
Who's behind it
Robin Wirfler.
Before Revenue Atelier, I learned sales from the inside – from the first cold call to leading my own team and building my own sales company.
2019–2022
Certified Retail Sales Specialist (Bachelor Professional)
Dual study program at a large German retailer (textiles & non-food) – retail merchant and certified retail sales specialist.
2022–2024
Sales Manager, High-Ticket Closing (energy startup)
Consistently in the top 5% for new-business sales.
2024–2026
Personalberater (Recruitment Consultant), international consulting firm
Consistently in the top 5% for international B2B new-business. Focus on tech mandates.
2026
Co-Founder & Managing Director Sales, Recruiting & Partner Management
Company development as co-founder – GTM and recruiting build-out, leading the sales team with direct customer contact, shared responsibility for legal, asset development, website and tech, close coordination with business development. Operationally: lead generation in telecommunications, BESS GTM project, B2B headhunting in industry & energy.
seit 2026
Founder: Revenue Atelier & Talent Showroom
Two independent brands – one for sales (Revenue Atelier), one for recruiting (Talent Showroom).
From the most recently led project
- ~0M €
- Project volume in the funnel, over 5 months
- 0
- leads worked
- Ø 0%
- cold-call booking rate
- >0%
- show rate incl. DC
- ~0%
- close rate
- €250,000–2,000,000
- deal/project volume per close
Self-reported figures from the most recently led sales project, not externally audited.
References
Currently active projects.
With real companies and real figures – the projects are currently running, so this shows deal size rather than a closing result.
Solartechnik Fritz GmbH
- Role
- Head of Sales
- Market
- B2C, Energy
- Start
- Oct 1, 2026
- Deal size
- €10,000–50,000
Sunrise Sales GmbH
- Role
- Head of Sales
- Market
- B2B, Energy
- Start
- Oct 1, 2026
- Deal size
- €200,000–2,500,000
More projects are already underway.
Additional mandates keep coming in – happy to share details and references in the intro call.
Path 1: Project-based
Our collaboration scales with success, not with cost.
Every project starts with me as your fixed point of contact. Depending on product size, sales cycle and lead quality, we bring in additional independent sales partners from our network as needed and manage them for you – you get a team, not a call center and not a catalog of individual people.
One fixed point of contact
You talk to the same person throughout the entire project – strategy, setup and ongoing coordination stay in one hand.
Additional capacity as needed
As scope grows – more contacts, more appointments, more parallel conversations – we deliberately bring in additional independent sales partners from our network, with matching industry background.
We coordinate, you see one team
No matter how many partners work on your project: everything is coordinated centrally through us. For you, it feels like one team, not several separate contacts.
For sales partners
Work with us project by project.
Are you an independent sales professional looking for project-based work instead of a fixed employment? For larger or more demanding client projects, I deliberately bring in additional independent sales partners from my network.
This has nothing to do with permanent employment – if you'd rather hire someone permanently, you'll find the right path further below via Talent Showroom.
Project by project, not ongoing
You join specific client projects as needed – depending on the product size, sales cycle and lead quality of each project. No ongoing employment.
Independent, under a shared brand
You stay self-employed and invoice yourself, but appear under the Revenue Atelier brand for the project and are coordinated by me.
No sales structure
No commission hierarchy, no call-center setup – you work directly with me on concrete client projects.
Interested?
Write a few lines about who you are.
A few lines about your background and prior sales experience are enough – I'll get back to you personally. The terms of a collaboration differ by project and we'll discuss them then.
Send a short messagePath 2: Permanent hire
Or strengthen your team permanently – with Talent Showroom.
Not every situation needs an outsourcing project. Sometimes it's a better fit to fill a permanent role on your own sales team. For that, we work with Talent Showroom, a boutique recruiting firm – including access to their candidate pool.
This is what profiles in the Talent Showroom look like – pseudonymized, never a name, never an exact city.
Account Executive (SaaS)
K-S1A2L3available
- Region
- Bavaria
- Experience
- 3–6 years
- Salary band
- €65,000–85,000
Sales Development Rep.
K-S4D5R6available
- Region
- North Rhine-Westphalia
- Experience
- 1–3 years
- Salary band
- €42,000–55,000
Head of Sales (industry)
K-H7S8T9available
- Region
- Baden-Württemberg
- Experience
- 8–12 years
- Salary band
- €95,000–130,000
Illustrative example for orientation. You'll see the real, currently available profiles in the Talent Showroom.
No match yet?
Then Talent Showroom searches specifically for the open role on your sales team – like a classic recruiting agency, just focused on sales profiles.
Success-based
Just like with us: no placement, no invoice.
Placement is billed as a success fee based on the annual salary of the filled role – no upfront cost. Talent Showroom agrees the exact terms directly with you.
Book a call
15 minutes, then you'll know if we're a fit.
In the intro call we clarify which building blocks fit your project and what's realistically achievable. No sales deck, no obligation.
Booking runs through the external provider Cal.com. Loading it transmits connection data to Cal.com – details under Privacy Policy.
Prefer to write directly?
No calendar slot needed to get in touch.
If you'd rather not pick a time yet: a short message is enough, we'll get back to you personally.
Process
From intro call to a running channel.
1
Intro call
Free qualification call: which building blocks fit, clarify realistic expectations – 15 minutes, no obligation.
2
Strategy & setup
ICP, messaging and tooling are in place before the first contact goes out.
3
Outreach & setting live
The channel is running, appointments are booked – with ongoing pipeline transparency.
4
Closing & handover
Deals close, and the playbook hands over to your own team as needed.
FAQ
Frequently asked questions
What exactly is Revenue Atelier?
A sales agency that doesn't take the classic route: no sales structure with a commission hierarchy, but me personally in an operational and advisory role – complemented as needed by independent sales partners from my network who work project by project under the same brand. Every project is assembled individually, not chosen from a rigid product catalog.
What are the building blocks a project is made of?
Cold outreach (by phone), setting & closing, win-back, up-/cross-sell, event/trade-show follow-up, referral program, optional GTM build-out – and if none of these fits exactly, a custom topic. Up to 3 building blocks combinable per project; the free qualification call clarifies which combination makes sense, not a predefined package choice.
What does the Starter Package cost and what's included?
Three sizes, regardless of the building-block combination: Starter Small (€5,000, 100 guaranteed calls, 1 month minimum term), Starter Large (€10,000, 250 guaranteed calls, 3 months minimum term) and Starter XL (500 guaranteed calls, price and term custom depending on product/service). Every package includes onboarding into your product and existing sales process, 2× 60-minute preparation and planning meetings, plus the guaranteed calls including process management – follow-up, email communication where useful, and guided sales calls. Everything after that is success-based.
How does the pricing model work after the Starter Package phase?
After your Starter Package's guaranteed calls, the collaboration scales further on a success basis: a negotiated commission per closed deal, in addition to the one-time Starter Package. The payback calculator on this page shows how that pays off for you. We set the exact commission in the intro call.
Is a sales-agent model possible too?
Yes. Instead of an outbound project, the collaboration can also be set up as a sales-agent arrangement – we represent your product to already-warm leads, on a commission basis. This isn't a building block like the others but its own contract form – we discuss in the intro call whether it fits.
Which industries do you work with?
No fixed list. Industry depth comes from matching sales partners in our network, whom we bring in and coordinate for your project as needed – you still deal with one fixed point of contact, not changing faces.
Is the cold-outreach channel GDPR-compliant?
Yes. B2B cold calling and cold email are permitted under certain conditions in Germany (§ 7 UWG, legitimate interest under Art. 6(1)(f) GDPR), but bound to clear rules – such as an immediately usable right to object. We build every channel around that from the start, not as an afterthought.
How soon do we see first results?
It depends on the building block: a newly set-up cold-outreach channel needs 2–3 weeks of technical lead time before the first of the 100 guaranteed contacts are reached out to. Setting & closing on an existing lead source can start faster.
What if we'd rather hire someone in-house instead of outsourcing?
Then Talent Showroom, our recruiting partner, is the right fit. Either through a custom search for the open role, or directly from the pool of already-vetted, available sales talent. Billed on a success basis, just like here: no placement, no invoice.
Do our customer and pipeline data stay confidential?
Yes. All contact and pipeline data remain the property of your company and are used exclusively for your project. Details are governed by a confidentiality agreement before the project starts.
Does only one person work on our project?
Every project has one fixed point of contact. Depending on product size, sales cycle and lead quality, an experienced sales partner from the network joins as needed – without you ending up with an anonymous team.
What if we already have our own sales team?
Then we fill the specific gap – for example setting & closing while your team focuses on existing customers, or GTM build-out to give your team a reusable playbook.
How does the collaboration work?
Free qualification call to assess fit, then strategy & setup, after which the chosen building block runs live with ongoing pipeline transparency. See "Process" on this page for details.
Ready for your own sales project?
Book a no-obligation intro call or write directly to kontakt@revenue-atelier.de.